101 Salon Promotions - download pdf or read online

By Robert Oppenheim

ISBN-10: 1562533584

ISBN-13: 9781562533588

This new source offers the entire info essential to advertise a salon successfully and inexpensively, for construction and preserving an excellent shopper base. With a wealth of easy and artistic how you can allure consumers and elevate revenues, one hundred and one Salon Promotions is determined by uncomplicated, easy-to-learn tools for construction and conserving a winning salon on a shoestring finances. Readers will the right way to capitalize at the climate, make the most of vacations, community with different execs, present consumers to make sure repeat company, and masses extra. just a few of what you'll research comprises:

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Another is to get them to spend more when they do come to the salon. It’s the latter consideration that this particular Father’s Day promotion is beamed at. PRINTED MATERIAL OK, say you have men who patronize your salon. They may be a few, they may be many, but they probably share one characteristic: They come only to have their hair cut. They rarely avail themselves of other services in the salon the way women do. Our job is to craft a promotion that will get them to expand their vistas by exposing them to some of the other jobs of the salon experience.

Whenever we observe a negative influence on hair, we can turn it into a positive occurrence in the salon. This particular campaign lends itself to postcards. You can have some printed up in a certain font, or you can write the message out and have your printer reproduce your handwriting as a more personalized message. The postcards go to all clients and former clients who haven’t been in the salon PRINTED MATERIAL for a couple of months. They can also go to nonclients if you get appropriate community mailing lists, women’s club memberships, and new residents.

A fifteen-minute therapeutic scalp massage is always a PEOPLE REALLY WANT mouth waterer. Manicure services are always in order. Do you offer waxing? TO LOOK GOOD FOR The whole service costs very little, takes very little time, and always produces happy results. Skin care services, facial treatments? They’re just the kind of THEIR HOLIDAY EVENTS luxuries clients may be willing to give themselves during the holiday season. AND GET-TOGETHERS. Do you have any talented makeup people on your staff? How about a fifteenminute makeup lesson?

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101 Salon Promotions by Robert Oppenheim


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